ARCHIVED PROJECTS

Alongside the major projects featured in the portfolio, Adeli’s early career also gave rise to intriguing conceptual projects, now archived in this section.

These initial works, infused with creativity and experimentation, reflect a continual pursuit of innovation.

Over time, additional exclusively conceptual pre-projects were presented to various clients, offering unique and bold visions for each space, often sketched only in 3D renderings to capture their essence prior to realization.

These creations showcase an ability to anticipate and reinvent the needs and aspirations of each project.

ARCHIVED PROJECTS REALISED BETWEEN 1999-2004

IRAN AIR TRAVEL AGENCY - GENEVA / SWITZERLAND

Adeli’s first project, designing the Iran Air travel agency, was a pivotal moment in his career. Proposed right after graduation, it was an opportunity to prove his skills and gain hands-on experience in a real-world project.

The design blended modernity with subtle touches inspired by Persepolis, reflecting the heritage of ancient Persia while creating a sleek, contemporary space.

In collaboration with Joakim de Rham, this project showcased Adeli’s ability to merge tradition with modernity, capturing the essence of a sophisticated airline while establishing his architectural identity.

MP SPORT & SHOES STORE - YVERDON LES BAINS / SWITZERLAND

MP was a popular chainstore situated in a few Swiss towns in the 90s, then in 2000 the owner decided to totally rennovate it using a well-targeted product placement strategy.

For one of the first projects, the design plan for MP concentrated on all the interior architecture parametres of the marketing department in the context of a commercial space and the clients’ approach towards each product. 

Covering a surface area of 800m2 and divided into men’s shoes, women’s shoes and sportswear, MP was one of the first stores in Switzerland created using this concept.

The design and execution was realised in collaboration with Michèle Finkbeiner & Joakim de Rham.

ARISTON RESTAURANT & BAR - GENEVA / SWITZERLAND

The design of this restaurant in the heart of Geneva represents one of Adeli's first projects, created in collaboration with Joakim de Rham and Patrice Tshiam.

Designed to offer a simple and enjoyable dining experience during the day, the restaurant was perfect for lunchtime meals, with a menu focused on simplicity and conviviality. In the evening, the atmosphere transformed into a vibrant bar, providing a dynamic space for after-work gatherings.

The project was conceived to adapt to the needs of clients throughout the day, while creating a warm and modern ambiance.

LOFT ELECTROCLUB - LAUSANNE / SWITZERLAND

One of the first electro disco clubs in Lausanne marked a turning point in the use of technology and architecture by integrating an innovative LED wall system.

This project, designed by Adeli, transformed the space into a dynamic and visually spectacular venue, where lighting effects were at the heart of the immersive experience. By leveraging the possibilities offered by the LED walls, Adeli showcased them in a unique architectural manner, creating a vibrant and ever-evolving atmosphere perfectly suited to the electro world.

DI MARINO & CERRUTI - LAUSANNE / SWITZERLAND

The design of the Di Marino store in Lausanne, created in the early 2000s, elegantly blends the classic and the modern.

Built around a timeless concept, the store reflects the refined image of Cerruti, with an interior combining noble materials and clean lines, while incorporating contemporary elements. Subtle lighting and custom-made furniture create a luxurious and welcoming atmosphere, showcasing the brand's collections.

This project embodies the perfect harmony between tradition and innovation, offering a unique and sophisticated shopping experience.

TAG HEUER DISPLAYS DESIGN

The creation of displays for the launch of The Edge by Tag Heuer was an exciting project won through a prestigious competition.

Designed to reflect the innovation and elegance of the watch, the displays combined futuristic lines with the brand’s heritage.

After being announced as the winner, the project was canceled following Tag Heuer's acquisition by LVMH. The new ownership felt the designs no longer aligned with the brand's direction, and thus, the displays were never produced.

PRELIMINARY 3D ARCHITECTURAL CONCEPTS

AMPHITHEATER - TEHRAN / IRAN

The amphitheater project, taking place into a mall in Teheran – Iran, was imagined for a private bank as a conference and an amphitheatre room.

Entering the space, we discover another world, a parallel world like the ROOTS OF TREE. These compose the hall walls in shape of structures. Indeed, the concept stands between the complexity of the roots invading the room and the sober image of the bank. A wooden ceiling marks the mezzanine and the stage, as the armchairs are facing it.

SWISSLUXURY

The concept of the Swissluxury shop is based on the image of a Swiss watch in its case. In fact, the cabinet designed for the showcasing of products is inspired by a watchcase with a view to presenting the meticulous and prestigious side of each « Swiss » item exhibited.

SWISSLUXURY
Morges
Switzerland

PHILIP MORRIS

The concept for Philip Morris International in Lausanne was based on a line of geometry of the Cross with a fully costomized furniture adaptable, respected ergonomics, attractive design, privatization by area with an innovative design.

JUICE BAR IN DUBAI

Concept Design for the Juice Bar – Lights, Flavors, and Freshness

This unique juice bar features an innovative LED lighting concept that immerses visitors in the vibrant world of fresh fruits. Each fruit is represented by a specific color: red for strawberries, yellow for bananas, green for kiwis, orange for oranges, and so on.

The bar’s lighting transforms each hour or day, bathing the space in a color associated with the fruit on special, creating an ambiance that stimulates the senses and appetite.

On the back wall, a graphic projection highlights the featured fruit, with its image appearing in a stylized, colorful design that reinforces the theme of freshness and the flavor of the day.

This dynamic projection accompanies customers through their taste experience, inviting them to explore a new flavor with each visit.

Through this vibrant lighting and visual setup, the juice bar becomes a lively, interactive space that celebrates the benefits and diversity of fruits in an artistic, playful way, offering a unique sensory experience.

DAMAS WATCHES SHOP IN UAE

The concept of the Damas watch store is based on a clear and cohesive vision.

To the right, a large, rounded metal structure represents both the innovative spirit of the boutique and the reception area, with the Damas logo displayed in a modern, refined style.

On the left, the various jewelry watch brands are presented uniformly in rectangular showcases, with each brand name positioned above its respective watch.

The ceiling, also highlighted, features large circular openings, including a central one where a glass cylinder suspends a metallic clock, symbolizing the passage of time.

Toward the back of the store, sports brands are displayed in horizontal showcases, each with distinct colors and arranged dynamically to bring visual energy to the space.

+18

Concept for a very original sexshop, a new space for exchanges and encounters for anyone looking for sensuality and eroticism in a welcoming, communicative spot where one can feel at ease, get away from the daily routine and enter into an intense and sensual world whilst still keeping all the typical products of a normal sex shop.

ALAMOUT PAPER & CO - TEHRAN / IRAN

The design of the administrative building for Alamout Paper & Co is inspired by the cardboard recycling process, the core activity of the factory.

The building reflects each stage of this transformation, from the initial reception of cardboard to its conversion into recycled paper.

The exterior spiral staircase, inspired by the grinding screw mechanism, symbolizes the continuous movement of material through the production phases.

The final form of the building consists of interlocking cubes, reminiscent of stacked cardboard awaiting transformation.

This modular composition illustrates the accumulation and reprocessing of material, while providing functional and dynamic spaces, thus embodying the very essence of recycling and innovation at the heart of Alamout Paper & Co.

RESTAURANT IN DUBAI

This unique project celebrates the power and beauty of nature through a refined, architecturally-driven concept.

Each element is showcased with immersive projections and video installations, enveloping guests in a sensory journey.

Water soothes with fluid light displays, fire ignites with fiery hues, air intrigues through subtle movements, and earth comforts with organic textures.

The minimalist design creates a sophisticated setting where each detail highlights the essence of these elements.

A visual and emotional experience in the heart of Dubai, where nature and technology converge to awaken the senses.