POINT OF PURCHASE AT ALL PRODEGA STORES
THROUGHOUT SWITZERLAND
Retail Display Design
A modular retail display system developed for Prodega cash & carry stores across Switzerland, integrating communication, storage, and brand visibility into a single architectural element.
Conceived as a Stock Window, the system allows interchangeable advertising displays while concealing cigarette stock on upper shelves. A simple manipulation enables the signage to be lowered and rotated, providing access to storage while updating visual content through a velcro-based frame.
At lower levels, Promotional Windows create dedicated display zones for individual brands, supported by a coherent graphic language.
A precise and efficient solution where functionality becomes design, transforming retail constraints into a flexible and intelligent spatial system.