POINT OF PURCHASE
THROUGHOUT SWITZERLAND
Point of Purchase & Brand Display Design
A retail display concept developed in collaboration with Safinaz Adeli, inspired by the form of a picture frame.
The display places Cailler products at the centre of the composition, like an image highlighted within its frame. Its instantly recognisable red structure strengthens the brand’s visibility on the shop floor and creates a clear focal point within the retail environment.
The design combines simplicity, visual impact, and functionality to ensure an effective and coherent presentation of the products.
