MP was a popular chainstore situated in a few Swiss towns in the 90s, then in 2000 the owner decided to totally rennovate it using a well-targeted product placement strategy.

For one of the first projects, the design plan for MP concentrated on all the interior architecture parametres of the marketing department in the context of a commercial space and the clients’ approach towards each product.
 Covering a surface area of 800m2 and divided into men’s shoes, women’s shoes and sportswear, MP was one of the first stores in Switzerland created using this concept.