LOUIS VUITTON

SHOW CASE DESIGN
PARIS - FRANCE
Luxury Retail Display Design

A conceptual exploration developed around the visual language of luxury retail, in collaboration with Safinaz Adeli.

The project investigates how scenography can evolve as a dynamic system, allowing each display to transform while maintaining a coherent identity.

An approach where perception, movement, and composition redefine the relationship between object and space.

THE INSPIRATION

The design of LV showcase was inspired by the 60s TV series, « Time Tunnel », with a spiral showing the passage through time based on 3 circular elements (on which the products are exposed) – one represents the past, the other the present and the last one the future. In effect, the history of Louis Vuitton is represented across the passage of time.

PAST, PRESENT & THE FUTURE