Stock Window has been created for British American Tobacco in order to promote an easily interchangeable advertising display in the cash & carry shops « Prodega », and also be used to hide the stock high up on shelves (where the cigarette packs are kept).

Ingeniously applicable on the existing shelves, a simple manipulation can lower the signs and turn them to manage the stock stored at the back, and at the same time change the posters in place with a simple velcro system in the metal frame.

The shelves below eye level also house display units (called Promotional Windows) where BAT can exhibit each of its brands thanks to a graphic design also created by the interior architect as a sort of promotional window.